Hi everyone!
Last week, I had the opportunity to attend the PMRE-Photography and Media for Real Estate Conference, a gathering I look forward to every year. This event is the ultimate destination for learning about trends in real estate media, discovering cutting-edge tools, and getting inspired by some of the most talented photographers and videographers in the world.
There’s so much I want to share with you, but here are a few key highlights:
AI in Real Estate Media
AI was a major focus at the conference, as it is in nearly every industry right now. While the idea of AI bots taking over real estate photography was raised, the consensus is clear: that’s not happening anytime soon. Instead, AI is providing us with tools that can help streamline and enhance our businesses—whether you’re a photographer, videographer, or real estate broker. I’ll be covering some of these exciting tools in an upcoming post, so check back for insights you can use in your own business.
Copyright in the Digital Era
Copyright is always a hot topic, especially for photographers, and this year’s discussions brought even more nuance. Who owns the rights to images? How do you protect your work? And how does AI-generated content fit into all this? These questions matter to both photographers and brokers alike. I’ll be sharing practical tips soon to ensure you stay on the right side of copyright laws.
The Overarching Theme: Supporting Real Estate Brokers
A key focus of the conference was how real estate media creators can better support real estate brokers in achieving their goals. Whether it’s crafting a standout personal brand or showcasing a listing in its best light, the tools and techniques we discussed are designed to help you set yourself apart from the competition. From PR strategies to stats and innovative media products, there’s so much on the horizon to help you thrive in 2025.
I’ll be sharing more of what I learned over the next few weeks, so stay tuned for posts that will educate, inspire, and help you take your business to the next level.
Thanks for reading, and I’ll see you soon!
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